You need to look at your resume in a manipulative manner. The purpose of your resume is to gain employment by getting noticed by potential employers. With that in mind you need to work your resume in such a way that it operates as a personal infomercial that truly sales you to the potential employer. One of the easiest ways to take this idea to the next level is to use industry keywords. When you use industry keywords you will truly be able to reach your employers on a powerful and effective level that will truly cater to their personal needs.
Consider this, when an employer is looking through resumes of potential employees they are doing so in a selfish manner. They are looking at each resume to determine your worth and value to them. They honestly don’t “care about you.” They simply want to see what it is that you have that will truly benefit them in a great way. If they don’t see this in your resume and they don’t see a purpose or role or need that you would fill in their company, then chances are that they will never call on you.
How Does The Use Of Industry Keywords Improve My Employment Chances?
There are certain words and phrases that have been embedded in your employers minds. These are general words that speak to them when they consider their company. When you begin to use these words it will signal something in the employer’s mind that will lead them to believe that you are on the same page as them. Though these are not subliminal words, they work in much the same way. When you use these words, they truly grab the attention of the employer who may be reading your resume.
When you use industry keywords, you will need to make them specific to the type of company that you are seeking out employment through. For instance, if you are attempting to gain employment at a computer company that deals with technology and software, then you need to target a few well chosen relevant keywords such as: software, computers, and technology. Some of these words may already be in your resume. Therefore, much of the work will already be done for you. However, you need to make sure that there types of words are used all throughout your resume in order to maintain a potential employers attention throughout your resume.
Other Ways In Which Companies Use Industry Keywords
Many companies will actually run all resumes they receive through a computer system that actually searches for industry specific keywords. If your resume fails to be flagged for such words the chances of you gaining employment through that company are slim to none. With that in mind you can truly see the dire importance in using industry keywords in your resume. In some cases they are absolutely necessary to ensure your success.
It should also be noted that you can take advantage of many free online keyword utilities that will assist you in determining which keywords are used by specific industries.